On Amazon, on Goodreads, on Facebook, scrawled on butcher paper and taped to the side of your car.
Those of you who have already finished reading — please take a second and post a review online. Even if you had problems, especially if you have legitimate criticism. I’m starting from zero promoting the book, and my best ally is word of mouth. This is the quickest and easiest way you can help me – especially with an Amazon or Goodreads review. It helps boost the visibility of the book, and helps new readers make an informed decision.
Negative reviews are no problem — what you hated about the book may be the thing that convinces a new reader to give me a shot. The initial word of mouth from the book’s release has officially subsided, and now I need to dig in for the long haul. INCREMENTAL GROWTH, BABY. So, if you’ve read the book — please, please take a moment and click some stars and type a sentence or two online. You do that crap on the regular anyway, right?
And, now on to some more unprofessional behavior, tinged by desperation.
I have copies of Spell/Sword to mail out. I will send it to your house. TO YOUR HOUSE. [US only, please.] I can also hook you up with the Kindle version if that’s your preference. If you read this far and you want to give it a shot, just drop me a line in the comments and I’ll get one shipped out. Do I want a review in return? Absolutely — but you can make it as mean-spirited as you desire.
I know the hustle’s hard, but we gotta enterprise, the carnival
This is one of my innumerable ‘Hey Blog, What’s Up Old Friend?’ posts.
As is obvious from yesterday’s post, I’m dealing with a lot of grief. My mom passed last week and that post is all I really want to say about it for a while.
Segue from Maudlin to Shameless Self-Promotion — ACTIVAAAAATE.
Stanley Spudowski always elevates the mood.
Fellow fantasy writer C.B. McCullough wrote a lovely review of the book, and it makes me feel like punching the air while riding on the hoverboard from Back to the Future II. I’m going to return the favor and review his work The Path Less Traveled.
Progress on The Riddle Box continues — I met my goal of 30 pages last week, and dagnabbit I’m going to buckle down today and at least write five more.
It’s always a treat when you stumble upon a new facet of the characters you’re writing.
I’ve been with Rime and Jonas for a while now, through Spell/Sword and in
Phil Noto
their far, dark future of Lodestar. As every writer must, I know a lot about them. More than I’ll ever subject the reader to, more that would remotely be germane to the narrative. But still I can be surprised, and find out something brand new about my protagonists in the process of writing.
I’ve been working on Riddle Box, the second book, and it’s a murder mystery. It’s completely different from Spell/Sword structurally, and purposefully puts the kids in a radically different situation than the first book.
Today, I discovered that Rime is a huge nerd for mystery stories.
I mean, me too — but Rime is a pretty sour sort, and can be a moody jerk. It is positively delightful to watch her get jazzed up about solving the mystery of The Riddle Box.
What’s next? Am I going to find out Jonas is an opera geek?
Okay, okay — I know I’ve been quiet here on the blog, but I just wanted to remind everyone of my Goodreads Giveaway! Click the image below to enter — the contest ENDS IN JUST OVER A DAY AND A HALF!!!!
Gundam Pilots not eligible to win.
You do have to be a Goodreads member to enter, but who isn’t these days. Also, add me on there so I can be nosy and see what books you are reading.
I promise to actually blog a bit in the next week, updates on Riddle Box progress, nerd matters, etc. etc.
There comes a moment as an author, when you know you’ve made it. When you know, just know that … it was all worth it. That moment is now. Or rather, last night, the first time I saw this video. One of my friends and first readers Allen Rowell, is local filmmaker and director in […]
I’m considering entering a short story into the Sword&Laser Anthology, and I’ve been throwing the handful I’m considering up on my FB page for feedback.
Here’s a master post of all the ones in contention. The theme of the anthology is ‘unusual or unlikely’ stories within the science fiction or fantasy genre. Thoughts on these? Do you think I can whip one of these into shape, or should I start from scratch?
The Book of Teon – A demi-god records his final words and remembers an age of wonder.
Knight of the Scroll – A follow up to ‘Book of Teon’ a contemporary scholar studies the recording from the previous tale.
[I’m also considering combining these two into one story.]
You Can Call Me Isaac – 80’s period psychic soldiers battle for supremacy amidst the backdrop of Aaron Sorkin’s A Few Good Men. [yes, really.]
Star Prophet – My submission for ‘The New Yorker.’ Purposefully strange.
[This is a work in progress, to be updated and amended as curious folk ask questions that I haven’t answered here. Let me know what questions you have or clarifications needed in the comments below.]
So, you can now buy my book on Amazon — in Kindle and Paperback format. Just like a ‘real’ book! Or rather, just like a traditionally published novel. My book is sitting on the same virtual shelf as books published by Tor, Daw, and Random House. It’s a cool feeling. Maybe if I’d published five years ago I would be bothered by the fact that Spell/Sword will never appear on a shelf at a physical bookstore — but with paper going the way of the utahraptor or dodo it doesn’t bother me in the slightest.
So how did I get here? A lot of research, a lot of trial and error — there’s a lot of navigation and study required when you’re piloting the ship all on your own. When I first got started I spent a lot of time reading other author’s posts on publishing and found them tremendously informative.
Joe Peacock’s The Absolute No-Bulls**t Guide To Writing, Publishing And Selling A Bookwas incredibly helpful and motivating. I strongly recommend you take some time and give it a read — it’s straightforward, concise and utilitarian. It de-mystifies the entire process, which was invaluable for me at the beginning. I’m going to try to not go over the same ground here, but focus more on my specific experiences with CreateSpace and Kindle Direct Publishing. I’ve begun to think of Joe as the Older Brother to the Internet — can be an overbearing prick, and he’ll kick over your GI Joes — but he always has your best interest at heart.
This guide is going to be part step-by-step How To — and partly me pontificating about my rationale for making the decisions I did. I hope it’s reasonably helpful.
Level One: Write a Book. [Grasslands]
In whatever manner you prefer. It took me about nine months to bang out the rough draft in between day job, nerd pursuits, other creative endeavors and various life calamities. I’ve only done this once, so I’m in no position to offer advice on how you get this step done. Just some paltry bullet-points.
Write.
Self-imposed deadlines were invaluable to me.
Write.
Now that I’ve gone through the entire process, I CAN say that this is the most fun part. Remember that and enjoy it.
Level Two: Edit a Book. [Ice Cavern]
To the greatest level that your pocketbook and Friend’s List will permit. I employed over 20 Alpha Draft and Beta Draft readers to catch all my bonehead grammar mistakes and weak narrative. I know that this can never truly equal a professional copy editor — but I am completely confident that I’m extremely close. I have some serious heavy hitters in my rolodex: college professors, Shakespearean scholars, creative writing savants, genre nerds, gnomes. Depending on how my finances fare, I may consider going the pro route next time around. I can’t stress enough how important this step is.
To put it in perspective, I wrote the draft in 9 months. I edited for 13 months. Thirteen long, grueling months of Not-Fun.
It sucks. It’s boring. It’s frustrating.
Do it.
Level Three: Prepare to Publish a Book [Fire Volcano]
Paper Version — I did a fair amount of research onto several online presses. The other main one I considered was Lulu.com. They are really great if you want to order in bulk and warehouse the product yourself. They have tons of paper and trim options – soft cover and hard back. But that’s a pretty big if – especially when you’re in my position. A total unknown pushing some wacky genre fiction. As much as I would love to have a hard cover of my book, it just didn’t make sense to lay out the startup money for something that was going to sit stacked in my breakfast nook.
I slowly shifted my thinking towards CreateSpace as they print on demand, and sell directly through Amazon.
Artist – Hugo-H2P
You establish the cost of your book through the size, page count, etc. — then you set the list price at whatever you want. Anything above cost is your profit. [Pro Tip]: The cost of your book increases if its sold through Amazon, instead of bought directly through CreateSpace. This wasn’t an issue for me, as I really wanted the legitimacy of an Amazon storefront, but it may be something to take into account if you have your own webstore.
Finally, the website was easy to navigate, except for a few minor snags — I’ll talk more about that later.
Kindle Version – Or rather – Why not on Nook, Kobo, Smashwords, etc. etc.?
One reason: the Kindle Lending Library. It makes my book free to the thousands and thousands of Amazon Prime members. At this phase it is far more important that people read my book than people buy my book.
I know there’s a lot of discussion about Amazon’s draconian domination of the e-book Wild West — but from my perspective it’s hard to argue with that kind of market share. The Kindle is the dominant e-reader on the market, and anyone with a smartphone or tablet can read just as easily using their free app.
Level Four: CreateSpace [ Sky Platforms]
Okay. You’ve got the book all edited and shiny, now it’s time to set everything up with CreateSpace for the paperback. The site is very user-friendly if you are reasonably proficient with the internet and simple online interfaces. I’m a giant dork so I had little trouble, only occasionally having to use the forums, Help section, and one quick phone call to Customer Service. It leads you step by step through the process.
1. Birth Certificate – Name of your book, author name, synopsis, all that sort of thing. Pretty self-explanatory.
2. Print Specifications – Selecting the size of your book, whether or not you have color images to print inside, etc. I didn’t have any interior artwork for Spell/Sword so I selected Black and White printing — and the smallest book size, because my novel isn’t particularly long. I’m sure there’s a lot of reasons for all the different sizes, but I didn’t put much thought into it. I like the size my book is, end of story. Take that reasons.
3. ISBN Number – This is a little complicated. And once you decide your book is locked to that number [oversimplification, I know] so give this some serious thought and research.
CreateSpace owned ISBN: Free! But…it sets the publisher of your book as CreateSpace, and limits your distribution options later. There is a little bit of a stigma to services like CreateSpace and Lulu, and if in the very remote chance that you want to sell your book to a traditional publisher later you can’t just move your ISBN, you’d have to make a whole new edition with a new ISBN number.
CreateSpace licensed ISBN: $10.00. Same problems as above, but frees up most of your distribution options.
Personal ISBN purchased through CreateSpace: $100.00. But you personally own the ISBN number for your book, and can set the publisher of record. My book is published by me under the name Lodestar — which is the small business I’ll be setting up to handle my paltry revenue. It also means that I can move my book to any other printing service, or use another service concurrently with CreateSpace whenever I need. I’m also thinking about having it tattooed on me somewhere.
Personal ISBN purchased directly: I…didn’t do much research on this. You can get it cheaper buying it yourself, then inputting it into CreateSpace . But it meant using another site, and another process so I just went ahead and bought my personal ISBN through CreateSpace. To me, the convenience was worth whatever markup they have.
4. Cover – Now, CreateSpace does offer a free cover generator as well as professional design services. I used neither. Don’t be a chump and use the free cover generator — it’s fine if you only want your mom to read the book. I’m sure the professional services they offer are fine, but I’d much rather give the artists that I know personally my money.
The layout of the cover is extremely important as CreateSpace needs it to match exactly with the specifications for the cover — most importantly the spine which is a function of page total. There were lots of numbers and jargon, my designer knew what they meant and put it all together for me. I’ve noticed that many self-publishers take the DIY part of this route a little too much to heart. I recognized that I knew virtually nothing about layout and graphic design and paid a skilled friend to handle it, same goes for the actual cover design.
5. Setting up the Template – Okay, this part was a little convoluted.
You need to have your book laid out on a PDF to upload to CreateSpace for review. When I first started playing around, I just exported a PDF from my Google Drive and uploaded it to see what it would look like.
It was a hot mess.
My mother is a graphic designer and printer, so I have a vague understanding of margins — but clearly not enough for these purposes.
Luckily, CreateSpace offers Word document templates. It took some grunt work copy and pasting each part of my book, chapter by chapter into the template — but it ensures that the printed page comes out correctly. Also, print is set with a ‘justified’ margin as a default. I had to go through several times to find all the places where the spacing was weird and correct.
Review the template again and again … then five more times. You’ll never catch everything, but you have to put in the sweat equity to get as close to flawless as possible.
Once the template is complete, you save it as a PDF, then you’re ready for upload.
6. File Review with CreateSpace
Once the files are uploaded, you’ll be able to view the book page by page online.
You can’t directly adjust anything at this step. Anything you want to change, you have to go back to your template — make the change — then upload a new PDF.
Spell/Sword doesn’t have any interior images — so I’m no help there.
7. Proofing
Once you submit everything for review [Interior and Cover], CreateSpace takes 24 Hours to review and make your book ready for proofing.
You have two options here:
Paper Proof: This is what you want to get the first time around. An actual, honest to god copy of your book. You get it, you hold it in your hand. You get to go through it with a colorful marker, hunting for every typo and spacing issue that you missed on the template. It’s truly a wonderful moment. [You do have to purchase your proof, it’s the established cost of your book plus shipping. ]
Online Proof: It’s identical to the Interior Reviewer you used earlier.
If you need to make changes after reviewing your proof, you have to back to the template and resubmit it all again, and wait 24 Hours again. For Spell/Sword I got the paper proof first, then after making all the corrections I felt confident that the Online Proof was sufficient.
PRO TIP: Even after your book is published you can ALWAYS make corrections and go through the process again — it will just mean that your book is not available for sale while it’s being reviewed and proofed again.
8. Final Thoughts/ Issues
After you approve your proof, your book becomes available for sale within 24 Hours. In my case it was up on CreateSpace itself within an hour — than on Amazon later that night. The site was very helpful guiding you through the rest, deciding on distribution channels, etc. I freely admit I kind of glazed my eyes and picked the standard options.
Now, some grousing!
Shipping through CreateSpace is a little stupidly expensive — especially when you’re an Amazon Prime member, used to getting 2 day shipping for free. I understand that it probably has something to do with preventing you from purchasing too freely through them instead of Amazon, their parent company — but still! Spell/Sword is 8.99 on Amazon — if I want to buy someone a copy and send it to them, it’s actually cheaper and quicker to buy through Amazon then get copies at cost through CreateSpace.
Friends have ordered copies through Amazon, and they arrive in a standard Amazon box – but the books are completely loose. None have been damaged so far, but it made me raise an eyebrow.
Royalties: I actually haven’t been published long enough to get my first check — I’ll update this when I have more experience.
Level Five: Kindle Direct Publishing [Ghost Carnival]
Almost as an afterthought, CreateSpace guides you into the warm clutches of KDP. They export all of your information about the book, the interior, and the cover all in one go. All of the info and cover exported fine — but I quickly discovered that the layout for the print version looked crazy weird on the Kindle.
I actually found an easy workaround – I directly uploaded my CreateSpace Word document to KDP, and it looked fine. I’ve experienced a fair amount of paranoia, because the Kindle comes in so many sizes [including native apps on iPad and PC] that making sure that there were zero formatting issues. I’ve read the book on my 3rd gen Kindle and it reads just fine at various sizes, and none of my E-Readers have complained YET. YET.
When you start obsessively searching your book on Amazon [not that I did, that would be silly] you may notice that the Kindle and Paperback versions initially have different pages — just give Amazon 48 hours, they automatically group them together. I also noticed that initially when searching my book titile, it came up fifth — but after a few days of sales, it populated first. Admittedly I picked a weird ass name for the book — that slash in Spell/Sword plays hell with some search algorithms.
Yowza! This thing got involved . I think I’ll keep this going as I plunge further and further into Self-Publishing RPG. Let me know if you have any questions in the comments below!
Fun Things to Do While You’re Waiting is a lifestyle blog specializing in clever recipes, life-hacks and general wit. It’s lovely, charming and useful — basically the polar opposite of my site. I adore that my first official interview is right next to a dynamite recipe for Avocado and Chicken Salad.
It’s also the first interview not conducted by the cat who lives with me, Aragorn.
Leigh asks some great questions, and actually manages to get me to give a description of the book that I’m satisfied with. In response to the question:
6. If you had to describe spell/sword as a meal, how would that go?
You take a sip of your cherry limeade. The condensation slides down the side of the Mason jar, drops falling unnoticed on your favorite pair of slacks.
You know the ones. The ones that make you look good. The ones that are always comfortable. The ones that you wear when you feel like the Main Character of your world.
An extremely attractive person brings you a sandwich. Not just any sandwich. The Sandwich. It glistens with all the promise that Dagwood ever salivated over in four color glory. It looks like a TV Sandwich, like a fever dream of a Sandwich, like a Sandwich crafted in the Kitchen of Hephaestus then stolen by Zeus to stuff in his brown paper bag for a big day of philandering.
You take a bite. It’s not what you expect. It doesn’t have your favorite condiment, it’s some weird European thing. You consider putting the Sandwich down, but the lettuce is so crisp, the cheese so tart. You take another nibble, and realize that the bottom slice of bread is a little burnt.
Another bite. There’s really too much meat in this sandwich. Unless you’re a vegetarian, then there’s too much avocado. And why is the tomato slice blue? Who ever heard of a blue tomato?
You set the Sandwich down. Wait, holy shit. There are hot peppers on the Sandwich, tart and alive. And someone put your favorite chips on the plate. You smile and cram them under the top slice of bread for some extra crunch. You take another bite, another, another.
One bite left. You are sweating. Not with exertion, with emotion. This Sandwich means something, it means something to you. To your life, to the mistakes, the that song you keep trying to remember the second verse to, to the combination on your bike lock. You take a long swallow of cherry limeade and try to collect yourself.
The attractive person returns. They want to hang out later. But you know, only if you’re not busy. They have an old VHS of the ‘Deadly Mantis’ episode of MST3K and they think they can get their player to work if they jiggle the cable just right.
You smile, and go to take the last bite.
But it’s gone. You ate it and don’t remember. It’s gone and you don’t remember finishing.
It’s gone. You eat the last chip and sprout wings. Feathered wings, dragon wings, wings of steel and guitar wire. The attractive person is really impressed and immediately begins to paint your portrait on the side of a 1978 Chevy Astro Van.
Here’s the link to the rest of the interview. Thanks so much to Leigh for the signal boost! Please wander over to their site, leave some comments, share their links — just generally make a mess. Please reward them attempting a serious discussion about a silly book.
I feel this tremendous psychic weight taken off my shoulders. It’s done, for better and worse. This gigantic project that has consumed me for two years — and the feeling of having a ton of my system resources free up is electric.
But then there’s the new anxieties. People are reading it. Not many yet, but PEOPLE ARE READING IT. And I
The Earth-Pig Born
need to figure out how to get more people to read it, need to market, promote, shill, all of that. Got to learn to stop checking my Amazon sales rankings, it’s like a new ant-bite, I just can’t stop scratching it.
Sprinkle a crazy busy work week plus final rehearsals for August:Osage County on top and I’m feeling more than a little rickety.
But I’m excited to get back to writing. I’m going to lay out my rough writing schedule for The Riddle Box next week, and hopefully get started before the end of the month. After the past year of editing, the thought of just throwing out some crazy ideas and poor grammar for Book Two is intoxicating. I’ve already got the first scene rattling around in my head, several new characters, the overall arc of the story. It’s a murder mystery, y’all!
You’ll notice me continuing to flounder and poke around trying to promote Spell/Sword — but I’m hoping that it can start running in the background over the next few weeks to months, so I can focus more on The Riddle Box.
I’m also thinking about putting together a big post on self-publishing in general, my experiences with CreateSpace and KDP — any interest?
Almost as an afterthought, CreateSpace guides you into the warm clutches of KDP. They export all of your information about the book, the interior, and the cover all in one go. All of the info and cover exported fine — but I quickly discovered that the layout for the print version looked crazy weird on the Kindle.
spell-sword.com 