An act of salesmanship is never an act of truth.

That’s not to say that it is a falsehood, or a pure fabrication. Certainly there are many who call themselves salesmen that deal in outright deceit, but they’re just liars. Plain ordinary liars.

No, salesmanship is all about awareness. Complete knowledge of the product: it’s particulars, benefits, problems, logistics and idiosyncrasies  and your most reliable perception of the character of your customer. Everything you say, everything you withhold is an attempt to calmly weave the product into the customer’s needs and desires. You concentrate on what you know about the product, and carefully present only the parts that you intuit will be attractive to your mark. You are creating a narrative, a workaday tale — a story with purpose. To make the sale. To win.

This is antithetical to the creation of art. An act of art should always be an act of truth. Individual truth — the opening of the inner eye and allowing the energy of your private whirlwind to express into your medium:something. Anything. As long as it’s true. Or real. Or important.

I’m still a ways from publishing Spell/Sword — but I’m already thinking about how I am going to sell it. The plan remains to self-publish, then grassroots my ass up the zeitgeist to something more than a blip. Financially and culturally. So I need to be able to sell the book. To other artists, to family, to friends, to total strangers, to people who love fantasy, to people who hate it, to people who never read. But every time I approach the problem in my head, I feel this enormous lassitude. It feels wrong.

In my day job, I am a salesman. I’m extremely good at it. But the key seems to be my total lack of concern. Apathy towards the product, and disinterest in actually making the sale. It allows you to be dispassionate and objective — truly focused on reading the situation and the customer. But with the book, where I’m hopelessly invested in the product and emotionally overwraught in the sale – it’s much more difficult.

It doesn’t help that I’m specifically trying to find my own little niche in the genre. It feels cheap to say “Oh, it’s just like ‘X’ and nothing like ‘Y’, and if you like ‘Z’ then buy, buy, buy!” But when I try to pitch it on its own terms, it just sounds hollow and uninteresting.

There’s a guy, and he has a sword. And there’s a girl and she’s got magic. They don’t like each other, then some shit happens and then they do. Also: hi-jinks.

I could do a laundry list of the random things in the book.

Electric-Eel Powered Jukebox. Prescience. Dwarven ghosts. Lesbian bards. Sweaty wyverns. Hangovers. Friendship. Mailboxes. A devil-spawned assassin. Fairy tales. Horse euthanasia. Wizard duels. Mysterious backstories. Prophetic dreams. Cheese. Plot-holes. Garden plots. Sorcerer bondage. Magic swords. An ogre with red boots. A blue fish. A white bridge. A first kiss. A last breath. Hyper-intelligent frogs with steam-powered roller skates. Banter.

Okay, I wound up kind of liking that one.  But still, the problem remains. All that sounds fun, but I don’t know how convincing it is. Part of me wants to sell the book the same way that I wrote it. Honestly, with great love and with no artifice. Well, maybe a teensy bit of artifice.

This is important. This is true. This book is real. It matters. Or at the very least, I need it to matter.

So, yeah. Buy it or whatever.

Oh, my. This question is in bold. On WordPress, that’s like a Tumblr post dissing Doctor Who — it demands a response. What do you look for on the back of the book, or in a sales pitch for a book, when you’re considering reading something from an unknown author?