Abracadabra

Art is a magic spell.

With each line, each lyric, each spatter of paint, each glob of clay we cast it. Careful and mad we summon the spirits once again, the true power of our race, that we may act as conduit to the Unknown. Even the dullest brute among us calls out to the demi-god of the television remote, the demon of the freeway, the howling eidolon that lurks in stones and stars and the thousand turns of dumb luck.

But artists are the true shamans.

We need it to mean, we need it to matter. With matter we shape the energy latent, the paths untaken. Some see God in the scratch of the violin, some seek God in the twist of wire and glass. Others just want to show the pain, the rain, the song of the train. All energy, all magic, passing through our hands in an instant then gone.

But if we cast proper, cast careful, cast well…the spell can linger. The shape and form of enchantment can suck in air, and its hands close as if by reflex and it shambles forward into the world to wait for a new victim, a new audience. What we make with true hearts can ward and weave the world, sing it quiet into a better form, shine as a light in the dark, cage the dark beast for a time, hum and giggle like a wine-drunk fairy.

So take it serious, take it real, pound your bones to meal. Stomp and stammer and crash and clamor.

Sing a song, write a tale, draw a thing. Dance or build or break or live.

Make it. Make the thing. Cast your spell and keep your eyes clear. Open the gate in the back of your spine and let the magic work.

Puppet Times!

I had the great honor this past weekend of seeing my words on stage — in the form of an avant garde puppet show.

It was wonderful and strange…and more than a little surreal. To not only see your words being interpreted by a performer and director, but having them come out of a puppet’s grill.

I played it cool, though — cool as a cucumber. OKAY, I’m lying.  I immediately ran up after the show and demanded pictures of the puppets and performers that performed my pieces.

Methusio! – Puppet Monologue #1

Methusio and Cocktail Glass
Methusio and Cocktail Glass

Oh man, every time Methusio would take a sip from the glass, it would start giggling.  It was hysterical.

Methusio's Performer: Geneviève Esquivié
Methusio’s Performer: Geneviève Esquivié

Genevieve is a native French speaker, which made the monologue just that much more awesome.

The Devil – Puppet Monologue #2

Lucifer - The Morningstar [in puppet form]
Lucifer – The Morningstar
[in puppet form]
Look at the green eyes! Few things have made me as happy as seeing those eyes.
Look at the green eyes! Few things have made me as happy as seeing those eyes.

 

The Devil's Performer: Nathan Altman
The Devil’s Performer: Nathan Altman

I wish I had taken a sneaky picture during the show, they had 15 sock puppets all performing Puppet Monologue #3. It was this surreal chant/rap. I loved it tremendously.

The Reason I Wrote The Book

I think it’s this artwork right here.

AC
Artist – Andrew – ~shu-no-kurohi.

 

I dropped a few copies of the book off at the high school I used to work at, with strict instructions that they be dispersed only to the truly devout nerds in attendance.

Today I got an email from one of my teacher friends, and my very first piece of true Spell/Sword fanart.  Also a sweet review:

Actually, I just finished the book right after I sent you the fanart. Overall, it was great. Maybe could’ve used a few runs of spell-check, but great overall. I’m a bit confused, though- you never really explained what Jonas did to earn the title of murderer. Is it going to be explained in the next book?
Also, your original cover is great. Really solid, yet open for ideas.
Dang, Andrew.  Why you gotta be like that about the Spell Checkery? That’s to be expected with Artisinal Fantasy. [COPYRIGHTED.]
My heart is glowing  in an embarrassing fashion. I’m so excited to put this on my internet refridgerator, and on my literal refrigerator after I print it out.
Thank you so much for the drawing and for reading the book, Andrew! I wrote the book for weird kids like you…and me.

Self-Publishing Strategy Guide I

[This is a work in progress, to be updated and amended as curious folk ask questions that I haven’t answered here.  Let me know what questions you have or clarifications needed in the comments below.]

So, you can now buy my book on Amazon — in Kindle and Paperback format. Just like a ‘real’ book! Or rather, just like a traditionally published novel. My book is sitting on the same virtual shelf as books published by Tor, Daw, and Random House. It’s a cool feeling. Maybe if I’d published five years ago I would be bothered by the fact that Spell/Sword will never appear on a shelf at a physical bookstore — but with paper going the way of the utahraptor or dodo it doesn’t bother me in the slightest.

So how did I get here? A lot of research, a lot of trial and error — there’s a lot of navigation and study required when you’re piloting the ship all on your own. When I first got started I spent a lot of time reading other author’s posts on publishing and found them tremendously informative.

Joe Peacock’s The Absolute No-Bulls**t Guide To Writing, Publishing And Selling A Book was incredibly helpful and motivating. I strongly recommend you take some time and give it a read — it’s straightforward, concise and utilitarian. It de-mystifies the entire process, which was invaluable for me at the beginning. I’m going to try to not go over the same ground here, but focus more on my specific experiences with CreateSpace and Kindle Direct Publishing.  I’ve begun to think of Joe as the Older Brother to the Internet — can be an overbearing prick, and he’ll kick over your GI Joes — but he always has your best interest at heart.

This guide is going to be part step-by-step How To — and partly me pontificating about my  rationale for making the decisions I did. I hope it’s reasonably helpful.

Level One: Write a Book. [Grasslands]

In whatever manner you prefer. It took me about nine months to bang out the rough draft in between day job,18a nerd pursuits, other creative endeavors and various life calamities. I’ve only done this once, so I’m in no position to offer advice on how you get this step done. Just some paltry bullet-points.

  • Write.
  • Self-imposed deadlines were invaluable to me.
  • Write.

Now that I’ve gone through the entire process, I CAN say that this is the most fun part. Remember that and enjoy it.

Level Two: Edit a Book. [Ice Cavern]

Frozen_cave_by_CORinAZONeTo the greatest level that your pocketbook and Friend’s List will permit. I employed over 20 Alpha Draft and Beta Draft readers to catch all my bonehead grammar mistakes and weak narrative. I know that this can never truly equal a professional copy editor — but I am completely confident that I’m extremely close. I have some serious heavy hitters in my rolodex: college professors, Shakespearean scholars, creative writing savants, genre nerds, gnomes. Depending on how my finances fare, I may consider going the pro route next time around. I can’t stress enough how important this step is.

To put it in perspective, I wrote the draft in 9 months. I edited for 13 months. Thirteen long, grueling months of Not-Fun.

It sucks. It’s boring. It’s frustrating.

Do it.

Level Three: Prepare to Publish a Book [Fire Volcano]

I used two services for publishing my book.

CreateSpace for the paperback.

Kindle Direct Publishing for the digital version.

Why?

Paper Version — I did a fair amount of research onto several online presses. The other main one I considered was Lulu.com. They are really great if you want to order in bulk and warehouse the product yourself. They have tons of paper and trim options – soft cover and hard back. But that’s a pretty big if – especially when you’re in my position. A total unknown pushing some wacky genre fiction. As much as I would love to have a hard cover of my book, it just didn’t make sense to lay out the startup money for something that was going to sit stacked in  my breakfast nook.

I slowly shifted my thinking towards CreateSpace as they print on demand, and sell directly through Amazon.

Artist - Hugo-H2P
Artist – Hugo-H2P

You establish the cost of your book through the size, page count, etc. — then you set the list price at whatever you want.  Anything above cost is your profit. [Pro Tip]: The cost of your book increases if its sold through Amazon, instead of bought directly through CreateSpace. This wasn’t an issue for me, as I really wanted the legitimacy of an Amazon storefront, but it may be something to take into account if you have your own webstore.

Finally, the website was easy to navigate,  except for a few minor snags — I’ll talk more about that later.

Kindle Version – Or rather – Why not on Nook, Kobo, Smashwords, etc. etc.?

One reason: the Kindle Lending Library. It makes my book free to the thousands and thousands of Amazon Prime members. At this phase it is far more important that people read my book than people buy my book.

I know there’s a lot of discussion about Amazon’s draconian domination of the e-book Wild West — but from my perspective it’s hard to argue with that kind of market share. The Kindle is the dominant e-reader on the market, and anyone with a smartphone or tablet can read just as easily using their free app.

Level Four: CreateSpace [ Sky Platforms]

19858-103095-LHSE1jpg-468x

Okay. You’ve got the book all edited and shiny, now it’s time to set everything up with CreateSpace for the paperback. The site is very user-friendly if you are reasonably proficient with the internet and simple online interfaces. I’m a giant dork so I had little trouble, only occasionally having to use the forums, Help section, and one quick phone call to Customer Service. It leads you step by step through the process.

1. Birth Certificate – Name of your book, author name, synopsis, all that sort of thing. Pretty self-explanatory.

2. Print Specifications – Selecting the size of your book, whether or not you have color images to print inside, etc. I didn’t have any interior artwork for Spell/Sword so I selected Black and White printing — and the smallest book size, because my novel isn’t particularly long. I’m sure there’s a lot of reasons for all the different sizes, but I didn’t put much thought into it. I like the size my book is, end of story. Take that reasons.

3. ISBN Number – This is a little complicated. And once you decide your book is locked to that number [oversimplification, I know] so give this some serious thought and research.

  • CreateSpace owned ISBN: Free! But…it sets the publisher of your book as CreateSpace, and limits your distribution options later. There is a little bit of a stigma to services like CreateSpace and Lulu, and if in the very remote chance that you want to sell your book to a traditional publisher later you can’t just move your ISBN, you’d have to make a whole new edition with a new ISBN number.
  • CreateSpace licensed ISBN: $10.00. Same problems as above, but frees up most of your distribution options.
  • Personal ISBN purchased through CreateSpace: $100.00. But you personally own the ISBN number for your book, and can set the publisher of record. My book is published by me under the name Lodestar — which is the small business I’ll be setting up to handle my paltry revenue.  It also means that I can move my book to any other printing service, or use another service concurrently with CreateSpace whenever I need. I’m also thinking about having it tattooed on me somewhere.
  • Personal ISBN purchased directly: I…didn’t do much research on this. You can get it cheaper buying it yourself, then inputting it into CreateSpace . But it meant using another site, and another process so I just went ahead and bought my personal ISBN through CreateSpace. To me, the convenience was worth whatever markup they have.

4. Cover – Now, CreateSpace does offer a free cover generator as well as professional design services. I used neither. Don’t be a chump and use the free cover generator — it’s fine if you only want your mom to read the book. I’m sure the professional services they offer are fine, but I’d much rather give the artists that I know personally my money.

The layout of the cover is extremely important as CreateSpace needs it to match exactly with the specifications for the cover — most importantly the spine which is a function of page total. There were lots of numbers and jargon, my designer knew what they meant and put it all together for me. I’ve noticed that many self-publishers take the DIY part of this route a little too much to heart. I recognized that I knew virtually nothing about layout and graphic design and paid a skilled friend to handle it, same goes for the actual cover design.

Cover Design/Layout: margaretpoplin.com Illustration:poopbird.com
Cover Design/Layout: margaretpoplin.com
Illustration:poopbird.com

5. Setting up the Template – Okay, this part was a little convoluted.

You need to have your book laid out on a PDF to upload to CreateSpace for review. When I first started playing around, I just exported a PDF from my Google Drive and uploaded it to see what it would look like.

It was a hot mess.

My mother is a graphic designer and printer, so I have a vague understanding of margins — but clearly not enough for these purposes.

Luckily, CreateSpace offers Word document templates. It took some grunt work copy and pasting each part of my book, chapter by chapter into the template — but it ensures that the printed page comes out correctly. Also, print is set with a ‘justified’ margin as a default. I had to go through several times to find all the places where the spacing was weird and correct.

Review the template again and again … then five more times. You’ll never catch everything, but you have to put in the sweat equity to get as close to flawless as possible.

Once the template is complete, you save it as a PDF, then you’re ready for upload.

6. File Review with CreateSpace

Once the files are uploaded, you’ll be able to view the book page by page online.

You can’t directly adjust anything at this step. Anything you want to change, you have to go back to your template — make the change — then upload a new PDF.

Spell/Sword doesn’t have any interior images — so I’m no help there.

7. Proofing

Once you submit everything for review [Interior and Cover], CreateSpace takes 24 Hours to review and make your book ready for proofing.

You have two options here:

  • Paper Proof: This is what you want to get the first time around. An actual, honest to god copy of your book. You get it, you hold it in your hand. You get to go through it with a colorful marker, hunting for every typo and spacing issue that you missed on the template. It’s truly a wonderful moment. [You do have to purchase your proof, it’s the established cost of your book plus shipping. ]
  • Online Proof: It’s identical to the Interior Reviewer you used earlier. 

If you need to make changes after reviewing your proof, you have to back to the template and resubmit it all again, and wait 24 Hours again. For Spell/Sword I got the paper proof first, then after making all the corrections I felt confident that the Online Proof was sufficient.

PRO TIP: Even after your book is published you can ALWAYS make corrections and go through the process again — it will just mean that your book is not available for sale while it’s being reviewed and proofed again.

8.  Final Thoughts/ Issues

After you approve your proof, your book becomes available for sale within 24 Hours. In my case it was up on CreateSpace itself within an hour — than on Amazon later that night.  The site was very helpful guiding you through the rest, deciding on distribution channels, etc. I freely admit I kind of glazed my eyes and picked the standard options.

Now, some grousing!

  • Shipping through CreateSpace is a little stupidly expensive — especially when you’re an Amazon Prime member, used to getting 2 day shipping for free.  I understand that it probably has something to do with preventing you from purchasing too freely through them instead of Amazon, their parent company — but still! Spell/Sword is 8.99 on Amazon — if I want to buy someone a copy and send it to them, it’s actually cheaper and quicker to buy through Amazon then get copies at cost through CreateSpace.
  • Friends have ordered copies through Amazon, and they arrive in a standard Amazon box – but the books are completely loose. None have been damaged so far, but it made me raise an eyebrow.

Royalties: I actually haven’t been published long enough to get my first check — I’ll update this when I have more experience.

Level Five: Kindle Direct Publishing [Ghost Carnival]

Almost as an afterthought, CreateSpace guides you into the warm clutches of KDP.  They export all of your information about the book, the interior, and the cover all in one go. All of the info and cover exported fine — but I quickly discovered that the layout for the print version looked crazy weird on the Kindle.

I actually found an easy workaround – I directly uploaded my CreateSpace Word document to KDP, and it looked fine. I’ve experienced a fair amount of paranoia, because the Kindle comes in so many sizes [including native apps on iPad and PC] that making sure that there were zero formatting issues.  I’ve read the book on my 3rd gen Kindle and it reads just fine at various sizes, and none of my E-Readers have complained YET. YET.

When you start obsessively searching your book on Amazon [not that I did, that would be silly] you may notice that the Kindle and Paperback versions initially have different pages — just give Amazon 48 hours, they automatically group them together. I also noticed that initially when searching my book titile, it came up fifth — but after a few days of sales, it populated first. Admittedly I picked a weird ass name for the book — that slash in Spell/Sword plays hell with some search algorithms.

 

Yowza! This thing got involved . I think I’ll keep this going as I plunge further and further into Self-Publishing RPG. Let me know if you have any questions in the comments below!

Future Topics

  • Marketing
  • Begging
  • Winning the Internet
  • Deceit
  • Tomfoolery

Feel those Feels

Releasing a book is weird.

I feel this tremendous psychic weight taken off my shoulders. It’s done, for better and worse. This gigantic project that has consumed me for two years — and the feeling of having a ton of my system resources free up is electric.

But then there’s the new anxieties. People are reading it. Not many yet, but PEOPLE ARE READING IT. And I

The Earth-Pig Born
The Earth-Pig Born

need to figure out how to get more people to read it, need to market, promote, shill, all of that. Got to learn to stop checking my Amazon sales rankings, it’s like a new ant-bite, I just can’t stop scratching it.

Sprinkle a crazy busy work week plus final rehearsals for August:Osage County on top and I’m feeling more than a little rickety.

But I’m excited to get back to writing. I’m going to lay out my rough writing schedule for The Riddle Box next week, and hopefully get started before the end of the month. After the past year of editing, the thought of just throwing out some crazy ideas and poor grammar for Book Two is intoxicating.  I’ve already got the first scene rattling around in my head, several new characters, the overall arc of the story. It’s a murder mystery, y’all!

You’ll notice me continuing to flounder and poke around trying to promote Spell/Sword — but I’m hoping that it can start running in the background over the next few weeks to months, so I can focus more on The Riddle Box.

I’m also thinking about putting together a big post on self-publishing in general, my experiences with CreateSpace and KDP — any interest?

 

Spell/Sword Released.

Print Version
Kindle Version – 2.99

Spell/Sword is now available in print and e-book exclusively on Amazon.com.  Follow the image above to order. I’m linking the digital version first because:

  • Duh. Cheaper.
  • Amazon Prime members can borrow and read it for free.
  • Anyone can sample the first couple of chapters using the ‘Look Inside’ feature.
  • It’s the future!

If this is your first time visiting the site, please poke around. Plenty of my various ramblings in the archives, and several examples of my fiction through the Short Stories and Scenes/Microfiction links above.  I know you’re taking a chance on me — thank you for even considering it.

More information about Spell/Sword itself is available on the [Buy the Book] button above.

Paperback Version
Paperback Version – 9.99

A Succinct List of Why the Spell/Sword Cover is Awesome.

Cover Design/Layout: margaretpoplin.comIllustration:poopbird.com
Cover Design/Layout: margaretpoplin.com
Illustration:poopbird.com

1. Mentions witches.

2. Has a sword on it.

3. Look at those crazy numbers! What’s that all about?

4. Well designed shoes.

5. Legible.

6. I mean, for real..those numbers! They are so interesting and strange. I’ll be the author is pretty cool. And handsome.

7. That girl looks pretty mean. I’ll bet she’s a badass.

8. What’s up with that kid’s hair? Ha ha ha…I mean, really.

9. Where can I get some of those shoes?

10. Ten reasons seems pretty arbitrary.

11. Why not eleven?

12. Seriously, kid. Get a comb.

13.  It’s not hip. It’s not cool. It’s not edgy or geek chic or expansive. It would look completely out of place next to a Wheel of Time cover, a Game of Thrones cover, and the Name of the Wind cover. It would look completely out of place on the Fantasy shelf at Barnes & Noble. And that’s the point.

14. It’s simple. It’s clean. It’s dorky. It delights me that people who read the paper version will be slightly embarrassed to have people see the cover. It raises a giant Nerd Flag and waves it for all the world to see.

15. Wait. What’s the weird little symbol on the spine? Mysterious.

16. It’s distinct, it’s different, it’s memorable.

17. Kind of like that kid’s hair.

18. For better or worse the cover is exactly what I want. It’s exactly what you’ll find inside. A weird, off-kilter world just shy of a cartoon fever dream. Things are silly, things are odd, things are real. Silly things matter even though they shouldn’t.

19. Oh, hey! It’s got witches in it.

 

Music Recommendation – Dustin Ah Kuoi

Music Recommendation - Dustin Ah Kuoi

Out of shadow, out of wind, out of sorrow, out of rain — we make. We make art, we make love, we make our lives. We make light or the Dark swallows us all. I am so very proud of Dustin for making this art, for sharing his light. Please reward him with your attention, your enjoyment — and your cash.

Mainly the cash part.

Click on the picture for the iTunes link and take a sample. This music is honest and personal and worth the minute it will take you to give it a listen.

Rime

Rime

I’ve been meaning to post this for a while. This was the first version of the cover art for the book featuring my female lead, Rime Korvanus. Also shown is a wooden pig.

You know, a pig made of wood.

What’s up with the numbers? DANG, BUY THE BOOK NOSY. [Edit. When it comes out…eep!]

Click on the image to go to the site of the artist, Mike Groves/poopbird. Buy his things, buy them I say.